Amway Tackles Side Effects of Retinol in New Serum

Amway’s Artistry brand has licensed a leading anti-aging technology for its anti-wrinkle firming serum, the newest addition to the its intensive skincare line. This serum will be the first and only anti-aging product to utilize a patented Targeting Complex technology from the University of Michigan that reduces the common side effects found in retinol treatments, according to the brand.

“We saw that retinol, while efficacious in rebuilding the skin’s collagen matrix, also caused discomfort that was preventing many women from gaining its benefits,” said Gary Fisher, Ph.D., Harry Helfman Professor of Molecular Dermatology, University of Michigan. “After years of investigating retinol’s mechanism of action, we discovered a completely innovative way to direct the skin’s responses to retinol, so it can be more effective in improving the appearance of wrinkles while minimizing side effects.”

Using exclusive patented technology from the University of Michigan, Artistry intensive skincare anti-wrinkle firming serum combats the visible effects of aging by boosting collagen while minimizing the level of sensitivity associated with retinol use. Recent research reveals that this retinol-based sensitivity results from the activation of a protein called epidermal growth factor receptor (EGFR).Taking cues from studies of certain cancers—where EGFR also is activated—the Univ. of Michigan researchers identified natural products, including soy compounds that curtail this activation, thereby specifically targeting retinol action to its beneficial anti-aging effects.

Collagen activity boosted overnight
”Retinol is one of the most effective ingredients recommended by skincare professionals to treat signs of aging, because it truly works to rebuild skin’s elasticity and firmness while reducing visible wrinkles,” said Catherine Ehrenberger, Amway VP, R&D and quality assurance. “Targeted retinol, vitamin C and peptides were added to our multi-functional formula to help restore and renew skin’s resilience.”

In laboratory tests, Artistry intensive skincare anti-wrinkle firming serum is proven to increase collagen activity by 300% overnight, the company said.

The University of Michigan will receive royalties from the sale of products as specified in a licensing agreement. Royalties are distributed according to University policy.